Brick service provider drops the vowels

Brickability has long past all Abrdn on us.

In 2021, asset control company Aberdeen rebranded as Abrdn. In 2025, after 4 years of mocking, it reverted again to Aberdeen.

Now AIM-listed brick service provider Brickability has determined that it does now not want its vowels and has modified its identify to Brck.

It isn’t but transparent whether or not Brck is supposed to be pronounced ‘brick’ or ‘berk’.

Within the corporate’s defence, its inventory marketplace ticker image is LSE:BRCK so it will possibly declare some familiarity with the brand new deal with amongst buyers.

Leader government Frank Hanna defined: “That is an evolutionary exchange within the team’s identify from Brickability to Brck, which higher represents the breadth of our actions around the team and gives readability to stakeholders by way of setting apart the crowd identify from the Brickability subsidiary’s identify. Brck unites the crowd below a unmarried logo, whilst permitting each and every subsidiary to retain its established identify, product center of attention and marketplace recognition.”

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