Briefly:
- The Specification Positioning dashboard in ConstructConnect® Analytics displays development product producers (BPMs) precisely the place their merchandise are being specified, which architects are riding task, and the place competition are profitable floor.
- Specification percentage is the upstream metric for marketplace place: by the point specification choices floor in bids, the window to steer them has already closed.
- BPM gross sales and advertising groups use it to prioritize territories, benchmark competition, and construct the case for renewal with exact information, now not quarterly estimates.
What Is Specification Positioning?
For a development product producer (BPM), specification positioning is your percentage of architect-written product specs throughout an outlined set of initiatives, geographies, and product classes. When an architect names your product in a design record, that is a specification win. After they title a competitor as an alternative, that is an opening that steadily would possibly not floor till the challenge hits the bid level.
Specification choices usually occur within the design section, neatly sooner than a challenge is going to marketplace. That makes spec percentage the upstream sign for marketplace place: it is crucial metric that is helping expect the place income is going sooner than income information displays it.
Architects are doing extra diligence on the ones choices than ever. The producers with visibility at that level and relationships with the fitting companies have a structural benefit over the ones ready to determine the place they stood on the finish of the quarter.
Why Maximum BPMs Do not Have a Transparent Image of Their Spec Percentage
The information exists. The issue is get admission to. For many development product producers, working out spec percentage manner looking ahead to anyone to bring together a quarterly document, one who displays the place you stood 3 months in the past, now not nowadays. By the point the knowledge lands, choices have already been made, and competition have moved.
That timing hole is the actual factor. Since specification choices are usually made a long way sooner than a challenge is going to bid, you wish to have to understand in case your spec percentage is slipping in a territory whilst there may be nonetheless time to get in entrance of the fitting architects.
What Is the Specification Positioning Dashboard?
The Specification Positioning dashboard is a core element of ConstructConnect® Analytics, a part of the ConstructConnect® Undertaking Intelligence Top class subscription. It tracks spec task throughout user-defined seek tags, in your merchandise, product traces, and emblem along competitor tags, and presentations that information throughout geographies, CSI divisions, challenge sorts, and challenge phases. Not like static quarterly experiences, the dashboard updates frequently, giving development product producers a reside view of the place their merchandise are being written into specifications and the place competition are gaining floor.
What the Specification Positioning Dashboard Displays You
Arrange seek tags in your merchandise, product traces, or emblem along the competitor tags you need to benchmark, and the dashboard populates your view robotically.
| Characteristic | What It Displays | When to Use It |
|---|---|---|
| Specification Percentage Traits | How every product or emblem is trending through the years around the geographies and markets you outline | Spot emerging or declining developments sooner than they display up in quarterly experiences |
| Specification Percentage Comparability | Your seek tags and competitor tags ranked by means of spec percentage and development course | Benchmark in opposition to competition and establish who is gaining floor |
| Undertaking Breakdown | Specification task by means of challenge sort (new building, renovation), level (making plans, bidding, post-bid), and sector | Establish which challenge classes and phases generate probably the most specification quantity |
| Most sensible 5 Classes | Undertaking classes ranked by means of specification efficiency, with contacts information for initiatives simply out there | Construct outreach lists from the corporations already riding spec task on your class |
| AI Dashboard Abstract | A plain-language learn of your filtered effects calling out the developments and aggressive shifts value your consideration | Rise up to hurry speedy with out digging via each chart |
Wish to see those function in motion? We are doing a reside walkthrough of the Specification Positioning dashboard, at the side of the opposite gear within Analytics, on September 21, 2026. Sign up free of charge nowadays.
How BPM Groups Flip Specification Knowledge Into Relationships and Income
Architect Dating Construction
The Specification Percentage Comparability desk does not simply display spec percentage. It displays which companies are riding it. Establish the architects with the perfect spec quantity on your class, then paintings backward: which of them does your workforce have already got relationships with, and which of them are specifying competition with out ever listening to from a rep? One click on from the desk takes you to an organization element web page with contacts and up to date initiatives. The decision record builds itself.
Territory Prioritization
Clear out by means of geography to seek out markets the place challenge quantity is prime however your spec percentage is low. The ones are the territories the place reps must be development architect relationships now, sooner than initiatives within the pipeline transfer previous the design section.
Aggressive Early Caution
Type the Specification Percentage Comparability desk by means of development course. The place are competition trending up when you are flat or slipping? That is the sign to research which architects are making the transfer, during which challenge sorts, and why.
Product Line Choices
Spec task by means of product tag displays which of your traces have momentum and which might be fading from fashion designer attention. That context issues sooner than committing 2027 funds to product advertising or rep protection.
Renewal Conversations
Going right into a buyer quarterly trade evaluation? Pull up spec percentage development information and display how task has modified over the duration. That is a distinct dialog than a generic ROI slide. You get exact information on what moved.
For extra on how Analytics helps BPM go-to-market technique, see our weblog on Analytics for development product producers.
How Do You Get Began With the Specification Positioning Dashboard?
The dashboard is to be had within Analytics with the Undertaking Intelligence Top class plan. Step one is defining your seek tags. Then upload competitor tags along yours to look the comparative view.
From there, get started with the AI abstract on the best of the web page. It reads your filtered effects and calls out the developments and aggressive shifts value being attentive to.
Then transfer to the Specification Percentage Comparability desk to benchmark your tags, and the challenge breakdown charts to know which challenge sorts and phases are riding your specification task.
For a more in-depth take a look at how BPM gross sales groups use specification and challenge information to construct prospect lists, see our information to researching potentialities quicker with Analytics.
See the Dashboard Survive September 21
On September 21, we are internet hosting a reside webinar: See 2027 Coming: The Knowledge and Gear Choice-Makers In truth Want. The Analytics workforce will demo the gear within Undertaking Intelligence Top class, together with the Specification Positioning dashboard. See filters implemented, be told other use instances, and get your questions spoke back all over the reside Q&A with product professionals.
At the time table:
- get a quick learn to your marketplace and catch shifts early
- monitor your spec fee and benchmark in opposition to competition
- filter out and prioritize the architects and markets that deserve your consideration
Sign up nowadays to get an within take a look at the gear inside Analytics.
Continuously Requested Questions (FAQs)
What’s specification positioning in building?
Specification positioning refers to a development product producer’s percentage of architect-written product specs throughout an outlined set of initiatives, geographies, and challenge sorts. A better specification percentage in a territory manner your merchandise are extra regularly written into design paperwork, a number one indicator of downstream gross sales task sooner than initiatives achieve the bid level.
How steadily does specification information replace within the dashboard?
The Specification Positioning dashboard updates frequently as new specification task is captured throughout ConstructConnect’s challenge database. You might be operating with present information reasonably than a snapshot from 3 months in the past.
Can I monitor more than one product traces and competition on the similar time?
Sure. You’ll outline tags for person merchandise, product traces, or emblem phrases and upload more than one competitor tags along yours to benchmark at once in the similar view.
How does specification percentage information fortify gross sales and advertising alignment?
Specification percentage information provides each groups a not unusual factual baseline. Gross sales can prioritize outreach in keeping with which architects and geographies are specifying competition with out present rep relationships. Advertising can establish which product traces are gaining or dropping fashion designer attention to align content material and spend accordingly.
