Creation
Based in 1981 and headquartered in Kirti Nagar, Delhi, Noble Workforce has grown into certainly one of India’s most useful and relied on production companions within the user electronics and sturdy items sector. With over 5 many years of enjoy, the crowd has constructed a powerful popularity for handing over complete OEM and ODM answers, combining deep native experience with the world over benchmarked production requirements.
Noble Workforce’s production features span a large spectrum, together with air coolers, washing machines, PCB meeting, instrument production, plastic moulding, sheet steel stamping, PU portray, and powder coating. Its totally built-in method—supported by way of in-house design, product construction, and innovation-driven R&D—permits seamless execution from thought ideation to high-volume manufacturing.
In an technology the place production in India is changing into increasingly more dynamic and demand-driven, Noble Workforce sticks out for its agility, resilience, and dedication to localisation. Strategic investments in vertical integration, complex production infrastructure, and sensible provide chain practices have allowed the corporate to cut back import dependency, support lead instances, and take care of high quality even amid international disruptions.
Aligned strongly with the Make in India imaginative and prescient, Noble Workforce continues to make bigger capability, retain price inside the nation, and broaden world-class production ecosystems that serve each Indian and international markets. As the corporate speeds up against its subsequent section of enlargement, its long-term imaginative and prescient is apparent—to put Noble Workforce amongst India’s maximum relied on, innovation-led production companions whilst contributing to India’s emergence as a most well-liked international manufacturing hub.
- Since its founding in 1981, Noble Workforce has developed into a number one OEM and ODM spouse. What had been the important thing milestones that formed this alteration?
Noble Workforce’s adventure started within the early Eighties with a device room, rooted firmly in engineering and precision mould-making. That basis formed how the corporate developed. As an alternative of beginning with meeting, we constructed features layer by way of layer on a powerful technical base, which gave us long-term intensity quite than non permanent scale.
Through the years, this engineering-first method allowed us to make bigger into plastic moulding, user durables and built-in production. A key milestone was once our transition from natural contract production to a real ODM fashion, the place we take possession of product design, R&D, tooling and ultimate meeting. This shift enabled us to play a extra strategic function for our companions, transferring past execution to co-creating dependable, market-ready merchandise.
Nowadays, Noble Workforce operates as a spine of India’s user home equipment production ecosystem, supporting a number of main home and international manufacturers throughout classes comparable to washing machines and air coolers. Our present section of enlargement contains the commissioning of the built-in Ghiloth facility and making plans a finished-goods plant in Chennai, permitting us to scale responsibly whilst final desirous about our core classes.
Each and every section of this adventure has been guided by way of one idea: development features that ultimate and strengthening India’s production base from the bottom up.
- How does Noble Workforce’s vertically built-in production fashion create resilience and aggressive merit in lately’s unstable international provide chain surroundings?
Vertical integration offers us keep an eye on over the entire chain: from design and toolmaking to plastics, electronics and meeting, so we aren’t compelled to rely on fragmented providers for each and every serious step. When call for patterns, enter prices or import prerequisites exchange, we will be able to regulate moulds, element alternatives and manufacturing plans inside the team as a substitute of looking ahead to exterior capability. This additionally permits us to steadiness price and lead time quite than optimising one on the expense of the others.
In an international the place import dependence and logistics disruptions are common, having in-house instrument rooms, moulding and ultimate meeting underneath one umbrella makes our trade extra resilient and helps to keep our consumers’ programmes extra solid.
- With a various product portfolio spanning user durables and electronics
production, how does Noble Workforce be certain that consistency in high quality, scale, and supply?
Consistency at scale doesn’t occur accidentally. For us, it’s been a aware design selection constructed into how Noble Workforce has structured its production over time.
We perform specialized amenities throughout other levels of the price chain. Our plastics and toolmaking features are based totally in Noida, electronics and air-cooler meeting runs as a targeted vertical, and our built-in Ghiloth web site brings in combination washer and cooler production underneath one roof. As we glance forward, our deliberate finished-goods meeting facility in Chennai is meant to improve this community and beef up rising call for whilst staying aligned with our core product classes.
Each and every location has obviously outlined product households and capacities. This reduces complexity, avoids overlap and permits groups to broaden deep experience inside their area. On the identical time, those amenities aren’t remoted. Not unusual methods comparable to ERP and MES, at the side of same old running procedures, attach making plans, subject material drift and execution throughout vegetation.
What this construction permits is steadiness. We will be able to scale volumes with out fragmenting high quality requirements. Whether or not we’re supplying an element or a achieved equipment, the philosophy stays the similar. Construct with self-discipline, plan with readability and ship with consistency.
- What function does in-house R&D, product design, and engineering play in accelerating innovation and lowering time-to-market on your consumers?
Our in-house R&D and design groups are accountable for the whole product platform, together with mechanical design, electronics and manufacturability. As a result of we personal the instrument room and plastics, we will be able to transfer from an idea design to mildew construction and trial pictures a lot sooner than if we depended on outdoor distributors. Traditionally, we have now noticed lead instances for brand spanking new moulds and merchandise drop by way of round two months in comparison to trade norms as a result of this paintings remains inside Noble. This tight hyperlink between design, tooling and manufacturing permits us to reply temporarily to new briefs, seasonal adjustments or function upgrades, which is important when our consumers are making plans launches or refreshing their very own portfolios.
- The Ghiloth production facility is a cornerstone of Noble Workforce’s operations. What makes this plant future-ready when it comes to generation, automation, and capability?
The Ghiloth plant spans more or less 40,000 sq. metres with about 280,000 sq. toes of coated house and is designed for an annual capability of round 600,000 air coolers and 700,000 washing machines. It properties 65 moulding machines starting from 80 lots to two,200 lots, subsidized by way of a centralised subject material conveying device, ultrasonic welding, and noise and vibration check cubicles. The power is built-in with ERP and MES methods, and we at the moment are development are living dashboards for each and every moulding system to beef up higher data-driven choices. Our roadmap contains transferring against all-electric machines, upper ranges of automation and deeper element localisation, in order that the plant can beef up each upper volumes and extra complicated product designs through the years.
- How does Noble Workforce’s hybrid sourcing technique steadiness long-term strategic partnerships with multi-vendor flexibility?
We classify fabrics the use of ABC research and set transparent minimal inventory ranges at an merchandise point, all of which is monitored via our ERP device. For serious A-class pieces, we construct long-term strategic relationships with decided on providers to verify reliability, technical beef up and constant high quality. On the identical time, for non-critical or extra same old pieces, we take care of multi-vendor choices in order that we will be able to reply temporarily to adjustments in call for, value or coverage with out being locked in. This hybrid method permits us to give protection to the availability chain the place it issues maximum whilst maintaining sufficient flexibility to control price and chance in a converting surroundings.
- High quality assurance is a serious pillar at Noble. May just you elaborate for your three-tier high quality framework and trying out protocols?
We observe a structured high quality framework that covers all of the lifecycle of a product: inward high quality keep an eye on (IQC) for incoming fabrics, in-process high quality keep an eye on (IPQC) at the line, ultimate high quality keep an eye on (FQC) prior to packing, and outward high quality keep an eye on (OQC) at dispatch. Our tenet is that each unit should go assessments on serve as, protection and patience prior to it leaves the plant. To beef up this, we run product life-cycle assessments, parts-endurance assessments, vibration and noise assessments, and a spread {of electrical} and protection assessments in-house. This mixture of layered assessments and devoted check infrastructure guarantees that high quality is constructed into the design and task, no longer simply inspected on the finish.
- As India strengthens its place as a world production hub, how is Noble Workforce getting ready to beef up each home call for and global markets?
India’s production alternative lately is ready development intensity, no longer simply scale. At Noble Workforce, our preparation displays that shift.
We’re increasing capability in our core classes, with the Ghiloth facility ramping up and a brand new finished-goods meeting plant deliberate in Chennai. Those investments are aligned with the Make in India imaginative and prescient and are designed to serve home call for extra successfully throughout areas.
On the identical time, we’re specializing in design and construction inside India. Strengthening in-house R&D permits us to take higher possession of goods and reply sooner to marketplace wishes. Localisation could also be transferring deeper, throughout electronics, plastics and mechanical elements, together with paintings on gearboxes and PCB-level elements. This reduces import dependence and builds resilience into the availability chain.
In combination, capability growth, Design in India and localisation shape the root of our long-term method. This positions us to beef up emerging home penetration lately and take part extra meaningfully in international production programmes as India’s ecosystem continues to mature.
Management Highlight
Jasraaj S Kalra, Managing Director of Noble Workforce, represents the second one technology of management at certainly one of India’s maximum relied on user home equipment and durables production firms. Development at the legacy established by way of his father in 1981, Jasraaj officially joined the Workforce in 2014 and has since been instrumental in steerage it into a brand new technology of enlargement, innovation and nationwide competitiveness.
Skilled in Delhi, with a Grasp’s stage from the College of Hampton, London, Jasraaj brings each instructional rigour and sensible trade perception to his function. His early years at Noble had been spent running throughout departments together with advertising, gross sales, finance, and trade construction, giving him a holistic figuring out of operations and one eye on fixing inefficiencies at each point.
With a imaginative and prescient to “assume giant and execute smartly,” Jasraaj is deeply aligned with India’s Make in India venture, championing indigenous production whilst adhering to international high quality requirements. He has been a motive force at the back of Noble’s growth into complex R&D, large-scale instrument production, and state of the art manufacturing amenities in Noida, Neemrana, and the impending unit in Chennai. Underneath his management, Noble Workforce closed FY 2024–25 with a turnover of ₹470 crores and now objectives for a 20–30% income enlargement trajectory.
Guided by way of a consumer-first philosophy, Jasraaj continuously asks: “How will this product receive advantages the tip person?” This method guarantees Noble’s answers transcend manufacturing potency to ship significant affect in other folks’s on a regular basis lives. A company believer in sustainable enlargement and innovation-led production, he continues to form Noble Workforce as a benchmark for agree with
Jasraaj S. Kalra, CEO of Noble Workforce
Jasraaj S Kalra, Managing Director of Noble Workforce, represents the second one technology of management at certainly one of India’s maximum relied on user electronics and durables production firms. Development at the legacy established by way of his father in 1981, Jasraaj officially joined the Workforce in 2014 and has since been instrumental in steerage it into a brand new technology of enlargement, innovation and international competitiveness.
Skilled in Delhi, with a Grasp’s stage from the College of Hampton, London, Jasraaj brings each instructional rigour and sensible trade perception to his function. His early years at Noble had been spent running throughout departments together with advertising, gross sales, finance, and trade construction, giving him a holistic figuring out of operations and one eye on fixing inefficiencies at each point.
With a imaginative and prescient to “assume giant and execute smartly,” Jasraaj is deeply aligned with India’s Make in India venture, championing indigenous production whilst adhering to international high quality requirements. He has been a motive force at the back of Noble’s growth into complex R&D, large-scale instrument production, and state of the art manufacturing amenities in Noida, Neemrana, and the impending unit in Chennai. Underneath his management, Noble Workforce closed FY 2024–25 with a turnover of ₹470 crore and now objectives for a 20–30% income enlargement trajectory.
Guided by way of a consumer-first philosophy, Jasraaj continuously asks: “How will this product receive advantages the tip person?” This method guarantees Noble’s answers transcend manufacturing potency to ship significant affect in other folks’s on a regular basis lives. A company believer in sustainable enlargement and innovation-led production, he continues to form Noble Workforce as a benchmark for agree with, scale, and excellence in India’s production panorama.
