Underneath the outside of India’s water revolution lies an innovation so small it’s invisible — but tough sufficient to turn out to be industries and ecosystems. Amit Kapur, Chairman & Managing Director of NICO Nanobubble India Co. and IOTA WATER, is at the leading edge of this alteration. From reviving polluted drains to making the sector’s first oxygen nanobubble-infused ingesting water, Kapur’s adventure captures how invisible science is riding visual alternate — one bubble at a time.
- What was once the precise “aha” second or non-public enjoy that satisfied you that nanobubble era was once no longer only a clinical interest, however a viable approach to real-world issues?
Our first true “aha” second got here no longer in a box deployment or high-stakes demo, however quietly — in our personal lab — about 3 years in the past. At that time, we had been nonetheless within the early levels, working with restricted sources and massive goals. We have been experimenting with nanobubble era at a small scale, seeking to get the science proper, validating knowledge, and refining {hardware}.
Then got here a turning level: we in spite of everything controlled to generate nanobubbles at a focus and measurement distribution that no longer simplest matched however exceeded the best-known international benchmarks. The numbers we recorded had been staggering — we had completed an order of magnitude growth over what was once prior to now idea imaginable. We weren’t simply making nanobubbles — we had been generating them at unparalleled ranges of consistency and steadiness.
It was once a second of silence within the lab — the type the place your knowledge is staring again at you, and you recognize you’ve crossed a threshold. That’s after I knew this wasn’t only a clinical experiment or a lab interest. We had one thing genuine in our arms — one thing that would doubtlessly scale and resolve issues a ways past what have been imagined up to now.
That lab-scale leap forward gave us self assurance — no longer simply within the era, however within the chance that shall we flip this into a sensible, deployable resolution. It was once the seed that grew into NICO Nanobubble India Co., into IOTA WATER, into real-world have an effect on.
- Nanobubbles are an “invisible” era. How do you persuade folks and industries of the ability and worth of one thing they may be able to’t see? What was once probably the most memorable second of a consumer’s disbelief changing into a a second of a trust?
That’s the central paradox we are facing: promoting one thing folks can’t see. Nanobubbles are colorless, silent, and invisible to the attention — but their have an effect on may also be dramatic. So, our technique is understated: display, don’t inform.
Probably the most tough moments came about on the Mungeshpur Drain in Haryana — a website online notorious for its black, stagnant water stuffed with many years of untreated sewage and commercial waste. Once we proposed nanobubble remedy, maximum officers had been skeptical. In the end, not anything had labored there ahead of.
Inside of a unmarried cross thru our system — no chemical substances, no civil paintings, simply our plug-and-play machine — the transformation was once simple. Dissolved oxygen ranges went from nearly 0 to wholesome, colourful ranges in simply quarter-hour — a bounce of greater than 500%. Natural pollution (BOD/COD) had been lowered via over 70%, bringing the drain again inside of blank water norms.
What came about subsequent was once the genuine turning level. Officers from HSPCB (Haryana State Air pollution Keep an eye on Board), PHED, and the Irrigation Division — all of whom had pop out of interest — stood in silence, visibly surprised. Lots of them had overseen years of failed interventions, from chemical substances to mechanical aerators, and couldn’t consider one thing so compact and chemical-free had completed that outcome.
They began taking movies themselves. Some even returned the following day with extra groups to witness the website online once more. One professional summed it up ultimate when he stated, “We’ve spent years seeking to repair this with all of the gear we had — and you probably did it with bubbles we will’t even see.”
That second modified the whole lot. It wasn’t simply evidence of thought — it was once validation from skilled, technical stakeholders. From that time on, the query was once now not “Does this paintings?” however “The place else are we able to deploy it?”
- The corporate was once based with a venture to serve each the surroundings and society. Are you able to proportion a selected tale of a farmer or a group whose existence was once tangibly modified via your era, and the sentiments you felt witnessing that transformation?
One tale that continues to resonate deeply with me is our paintings on the Krishna Matha Pushkarani in Udupi, Karnataka—a sacred temple pond central to the religious and cultural lifetime of the area people. Through the years, the pond had turn out to be closely polluted with natural waste, algal blooms, and foul smell. The waterbody had turn out to be a painful reminder of environmental overlook and a fading image of heritage. Our venture was once no longer simply clinical—it was once religious. We deployed our NICO Nanobubble Machine with a transparent function: repair the water high quality with out chemical substances or disruption to temple actions. Inside of weeks of operation, nanobubbles had increased dissolved oxygen ranges from 5.5 ppm to fifteen ppm, enabling herbal microbial job to wreck down natural topic and suppress pathogens.
The transformation was once measurable. Natural air pollution dropped via just about 75%, destructive micro organism had been lowered via nearly 90%, and oxygen ranges tripled — making the water secure once more for rituals and group use. However past the numbers, what stayed with us was once a quiet second when a temple elder got here ahead and stated, “You didn’t simply blank the water—you introduced again our blessings.” That unmarried sentence encapsulated the whole lot. It was once now not on the subject of water remedy; it was once about restoring religious continuity, cultural dignity, and environmental steadiness—all with out chemical substances or civil adjustments.
This undertaking was once an impressive reminder of why we started this adventure: to create answers that aren’t simplest scientifically sound but in addition emotionally and culturally impactful. It confirmed us that true innovation serves each folks and the planet—invisibly, sustainably, and profoundly.
- What had been probably the most vital demanding situations in transferring from a theoretical thought and lab-based prototypes to a scalable, market-ready product? Are you able to describe a second whilst you nearly gave up?
One of the crucial greatest demanding situations we confronted in transferring from lab prototypes to a scalable, market-ready product was once translating refined nanobubble science into tough, dependable {hardware} that would carry out persistently in real-world, regularly harsh stipulations. Lab setups are managed environments; the real-world throws variables like fluctuating water high quality, temperature adjustments, and upkeep constraints which are laborious to are expecting and design for.
Any other primary hurdle was once skepticism from doable shoppers and buyers—nanobubbles had been nonetheless a quite unknown thought, regularly pushed aside as only a clinical interest with out sensible utility. Convincing industries and municipalities to check out an unproven era required endurance and demonstration below difficult stipulations.
There was once a specifically tough second early on, all the way through a pilot in a extremely polluted waterbody, when preliminary effects didn’t meet our expectancies. The machine wanted a number of rounds of redesign and fine-tuning. We have in mind wondering if we had bitten off greater than shall we chunk.
However what saved us going was once the conclusion within the core science and a small leap forward in figuring out find out how to optimize bubble era and infusion charges. When we were given that proper, the water high quality enhancements become simple, validating our paintings. That second strengthened the significance of resilience, adaptation, and trusting the method, even if fast effects are elusive.
- Your era has packages in the whole lot from agriculture to automobile washes. Which utility stunned you probably the most, and why?
What stunned me maximum wasn’t a selected business utility, however reasonably how our era discovered its approach into day by day family use thru our end-user emblem, IOTA WATER — the sector’s first oxygen nanobubble-infused ingesting water advanced for the hundreds.
Once we started, nanobubbles had been in large part confined to clinical papers and lab experiments. Our preliminary focal point was once on large-scale environmental demanding situations like sewage remedy, lake rejuvenation, and commercial effluents. However inside of simply 3 years, we had been in a position to take this state-of-the-art era and bottle it — reasonably actually — into one thing that’s now to be had throughout North India at simply ₹20 in step with litre.
The true marvel was once the profound have an effect on any such delicate intervention may make on on a regular basis existence. From stepped forward pores and skin hydration, to improving oxygen supply on the mobile stage, or even boosting bodily power and staying power — the comments has been ordinary. Other folks have described the water as lighter, smoother, and extra refreshing. Many had by no means heard of nanobubbles, but they right away sensed a good alternate.
These days, with medical trials validating those results, nanobubbles are now not an invisible era — they’ve turn out to be a tangible, day by day enjoy. Via IOTA WATER, folks aren’t simply ingesting water — they’re experiencing the way forward for hydration.
- The nanobubble area is evolving. What do you spot as the following nice frontier for this era, past its present packages, and the way are you getting ready for that long term?
The following nice frontier for nanobubble era lies in going past oxygen — each in relation to the gases we infuse and the organic packages we’re now unlocking.
We’ve already begun industrial deployment of ozone nanobubbles for disinfection and complex oxidation — particularly in sewage and drain rejuvenation the place chemical-free remedy is a concern. However what’s most fun is how this invisible era is now getting into bioengineering and human well being.
We’re these days engaged in a joint analysis undertaking with a number one establishment exploring using nanobubbles in focused drug supply and tissue regeneration. The speculation is understated however progressive: nanobubbles can function ultra-precise carriers, attaining deep tissues and liberating healing brokers with minimum invasiveness. This has doable no longer only for regenerative drugs, but in addition for oncology, wound therapeutic, or even gene treatment.
At the client entrance, our IOTA WATER emblem has already introduced this era into day by day existence — the usage of oxygen nanobubbles to give a boost to hydration, fortify mobile oxygenation, and supply tangible well being advantages. What was once as soon as thought to be a distinct segment, lab-scale thought is now offered in ₹20 bottles throughout North India — and has turn out to be a part of folks’s on a regular basis well being routines.
Having a look forward, we’re growing multi-gas nanobubble programs — together with hydrogen for its antioxidant results and CO₂ for agriculture — whilst proceeding to push into medical-grade packages. We see nanobubbles evolving right into a platform era: from cleansing polluted drains to optimizing human body structure.
The way forward for nanobubbles isn’t just environmental — it’s mobile, it’s clinical, and it’s deeply non-public.
- The adventure from a startup to a known innovator is regularly stuffed with sacrifices. What was once the largest non-public sacrifice you needed to make to get right here?
The most important non-public sacrifice has been time — particularly time with circle of relatives, buddies, and moments of relaxation that the general public take with no consideration.
Within the early days, nearly each and every hour went into experimentation, box trials, designing higher programs, and for my part supervising deployments — even in probably the most difficult stipulations. There have been stretches the place we slightly slept, spent days at polluted drains, and ate foods in between website online visits. Fairs and circle of relatives gatherings had been regularly changed via pressing closing dates or water checking out in far flung spaces.
There’s additionally a type of emotional sacrifice that includes pioneering one thing so new — wearing the load of proving a idea that few folks had even heard of, all whilst staying motivated and resilient.
However in go back, each and every leap forward felt extremely non-public. Seeing a black, foul-smelling drain start to breathe once more, or staring at somebody make a choice IOTA WATER over a fizzy drink as a result of “it simply feels higher” — the ones moments stick with you.
This adventure has taught us that development one thing significant regularly way hanging your convenience ultimate — and we’ve come to simply accept that as the price of developing genuine alternate.
- Having a look again, what’s something you may do in a different way and why?
Having a look again, something we’d do in a different way is to focal point extra on early collaboration and partnerships with regulatory our bodies and native stakeholders.
Within the preliminary stages, we had been so absorbed in growing and proving the era that we underestimated the significance of creating robust, trust-based relationships with govt businesses and group leaders proper from the beginning. This infrequently bogged down deployment and scaling, as navigating approvals and native buy-in become difficult afterward.
If I may rewind, I’d prioritize the ones conversations previous—operating hand-in-hand with regulators, environmental government, and end-users to align targets, accumulate comments, and co-create answers. This could have sped up our have an effect on and made implementation smoother.
That stated, each and every step has been a finding out enjoy, and the ones early courses in the long run formed how we way initiatives lately—with collaboration and transparency on the core.
- Are you able to stroll us in the course of the adventure of a unmarried nanobubble, from its advent for your generator to its ultimate have an effect on in a real-world situation like a farm or a lake?
Consider a bubble just about 1,750 occasions smaller than a grain of salt being created inside of our NICO Nanobubble Generator. It’s infused with gases akin to oxygen, ozone, hydrogen — or just about any fuel relying at the utility — and is so small that it doesn’t upward thrust to the outside and pa like an ordinary bubble. As an alternative, it remains suspended within the water, performing like a tiny power tablet that works for hours and even days.
When this water is launched right into a farm, a lake, or perhaps a polluted drain, the impact is dramatic. Oxygen ranges upward thrust sharply, excellent microbes get up and get started breaking down waste quicker, and destructive micro organism and foul odors start to disappear. If ozone or different practical gases are used, they supply tough disinfection and oxidation — all with out including any harsh chemical substances.
The adjustments are visual inside of hours or days — clearer water, more healthy fish in ponds, greener vegetation in farms, and full ecosystems beginning to get well.
So, the adventure of a nanobubble is brief however tough: created in our machine, loaded with the fitting fuel for the fitting function, and quietly operating to revive steadiness — one bubble at a time.
- If that you must distil all the adventure of Nico Nanobubble into one phrase or a brief word, what wouldn’t it be and why?
“Visual Revolution.”
Whilst nanobubbles themselves are invisible to the bare eye, the have an effect on they invent is profoundly visual — in cleaner water, more healthy ecosystems, and stepped forward lives. Our adventure has been about turning an invisible clinical interest right into a tangible, real-world resolution that transforms communities and environments.
It captures the essence of innovation assembly have an effect on — quietly, constantly converting the sector underneath the outside.’
