Hitachi Development Equipment to rebrand to Landcros in 2027

Editor’s Observe: This newsletter used to be up to date on October 29, 2025, with further main points from Hitachi Development Equipment Americas. 

Beginning in April 2027, Hitachi Development Equipment will undertake a brand new identify, “Landcros.”

The brand new company and logo identify will probably be mirrored throughout all apparatus, portions and dealerships globally.

Whilst the identify and decals will exchange, the Landcros machines will stay the similar style nomenclature and colour, which the corporate calls “Dependable Orange.” All different core sides of the corporate, together with organizational construction, apparatus production, product choices and guaranty insurance policies will stay unchanged, Hitachi says. Consumers too can proceed to paintings with the similar licensed sellers for carrier and reinforce.

“The similar ‘Dependable Orange’ we adore to peer on jobsites would be the similar. Our shoppers will also be confident that this logo exchange is not going to have any main have an effect on to the way in which they paintings with our apparatus or our sellers,” stated Simon Wilson, leader working officer at Hitachi Development Equipment Americas. “As an alternative, this represents our renewed dedication to proceed growing answers that resolve business and jobsite issues.”

Hitachi collaborated with Granstudio on its Landcros One Phygital Excavator idea, which debuted at Bauma 2025. GranstudioShifting from Producer to Answers Supplier

This isn’t the primary time we’ve heard the “Landcros” identify from Hitachi. The corporate teased a next-generation idea excavator underneath the identify “Landcros One” at Bauma previous this yr.

The futuristic-looking silver device touted 3 adaptable powertrain choices – electrical, hydrogen and diesel – for flexibility in operation. The cab additionally featured AI-assisted interfaces and gamified controls designed to deal with the business’s hard work scarcity.

The concept that device – and the brand new logo identify – constitute Hitachi’s transition from being a building and mining apparatus producer to a complete answers supplier, merging sustainability, virtual ecosystems and operator empowerment. 

“With the Landcros logo, we can expand merchandise that combine applied sciences like AI, augmented fact, far off operations, complicated robotics and extra,” Wilson says. “Our objective is to provide our shoppers clever machines in a position to working, finding out and adapting to their present and long run wishes, whilst keeping up the important thing practical elements that they like us for.”

What’s the That means of “Landcros”?

Hitachi Development Equipment has over 75 years of revel in in production apparatus, beginning with cable-operated shovels in 1950 and the release of its first mid-size hydraulic excavator in 1968. The corporate stated that historical past will “function a launching pad as they proceed to redefine how people paintings on jobsites of the long run with Landcros.”

The brand new identify is symbolic, combining the phrase “Land,” which represents appreciate for the corporate’s historical past and equipment that works within the earth, with “Customer,” “Reliable,” “Open,” and “Solutions,” to precise how they plan to supply leading edge answers that meet the wishes of recent jobsites. 

“As we glance in opposition to the long run, we keep in mind that generation will turn out to be an an increasing number of essential issue within the heavy apparatus business, stated Gabe Weiss, senior director of selling at Hitachi. “We’re going to construct on our historical past of innovation to provide answers past machines.”

Reintroduction and Enlargement

Hitachi and John Deere dissolved a 33-year three way partnership for excavators in 2022, prompting Hitachi to reintroduce itself to the North American marketplace and identify its personal broker community. Weiss says the dissolution of the settlement used to be now not a figuring out issue within the rebrand. 

[Watch: After Deere Split, Hitachi Emerges on Its Own in America]

Throughout the transition length prior to the respectable logo exchange in 2027, Hitachi and its 22 sellers around the U.S. and Canada will use a twin Hitachi Development Equipment Dependable Answers – Landcros brand as shoppers familiarize themselves with the brand new logo. Hitachi will proceed to paintings with its broker community all over the announcement and transition length in regards to the timing of broker rebranding. 

The corporate additionally plans to start out the use of the dual-branded brand at upcoming industry displays, together with ConExpo-Con/Agg 2026. 

Commenting at the identify exchange, CEO Hidehiko Matsui, added: “Hitachi Development Equipment began as part of Hitachi Ltd. in 1950. In 1970, they integrated as an organization and has since constructed a robust legacy of incomes buyer agree with and contributing to society with the Hitachi Logo. With this upcoming section for our corporate, we’re searching ahead to including to that historical past through offering our shoppers answers past machines.”