Picture courtesy of Rokbak
Since its release in September 2021, Rokbak articulated haulers have made their mark international.
September 2021 used to be a notable month. Cristiano Ronaldo become the best-ever main function scorer for males’s nationwide soccer groups. SpaceX introduced the primary all-civilian spaceflight. And the U.S. recorded its lowest-ever ranges of folks dwelling in poverty.
However in Motherwell, Scotland, the celebrations had been focused round one thing altogether extra groundbreaking: the release of the Rokbak emblem.
Since rebranding 3 years in the past, the Scottish articulated hauler producer has carved out a novel id primarily based round tough and dependable merchandise, an unwavering dedication to consumers and an in an instant recognizable emblem.
“We had a cast product line on the time of release, however introducing any new emblem has a component of chance,” mentioned Jacqueline Reid, Rokbak head of selling, communications and product control.
“Alternatively, we had nice reinforce from Volvo Team and a transparent working out of who we’re and what we stand for, so we had been ready to create one thing that completely encapsulates our corporate, our folks and our merchandise. And because we introduced our buyer center of attention spaces, we have now been ready to adapt that even additional.”
Picture courtesy of Rokbak
Jacqueline Reid, Rokbak head of selling, communications and product control.
Getting Began
Launching the Rokbak emblem proved an enormous good fortune and led to 5 accolades on the Advertising and marketing Society Megastar Awards 2022. The corporate has long past directly to turn out to be a number one identify in articulated unload vehicles in simply 3 years, with its unique machines turning in productive and successful efficiency to consumers international, in tough programs similar to building, quarrying and mining.
“We got down to create one thing that now not simplest we may well be pleased with however that others can be proud to constitute,” added Robert Franklin, director of gross sales of the Americas. “3 years later, we have now a robust emblem, a robust crew and a rising broker community, all with a good outlook at the long term.”
In reality, North The united states has been some of the largest good fortune tales for Rokbak. It used to be right here that the corporate’s first machines had been delivered in 2021, with a couple of RA30s bought to earthmoving, application and clearing corporate Linco Building of Houston, Texas, by means of Easton Gross sales and Leases.
Picture courtesy of Rokbak
Easton Gross sales and Leases made historical past with the primary Rokbak supply in 2021.
Since then, each RA30 and RA40 fashions have equipped very good efficiency in all hauling prerequisites to consumers all over the world. From muddy terrain to slippery slopes, from sizzling warmth to sub-zero prerequisites, those vehicles are shifting earth and fabrics in the United Kingdom, Eire, France and Germany, and directly to Indonesia, Papua New Guinea, Australia and New Zealand.
“We are pleased with the marketplace symbol and exuberance generated by way of the Rokbak emblem,” mentioned Scott Pollock, senior product supervisor. “Our crew participants and exterior companions embraced the alternatives it introduced, fostering more potent relationships and turning in a extra solidified marketplace presence.”
Picture courtesy of Rokbak
Scott Pollock, senior product supervisor.
Surroundings Itself Aside
Rokbak’s good fortune is rooted in its dedication to consumers, which emphasises shut collaboration with sellers and construction non-public partnerships with finish customers and homeowners. This technique has been a cornerstone of Rokbak’s enlargement, with its broker community increasing as the emblem’s recognition continues to develop and buyer pride will increase.
“We are lucky to take pleasure in sturdy word-of-mouth referrals and feature a variety of consumers and sellers who’ve a good view of Rokbak,” mentioned Franklin. “We have now had a number of third-party approaches to paintings with us because of this. We now have a distinct way to others, and consumers believe that their broker has cast reinforce from the OEM.”
Rokbak’s tradition of openness extends to its Motherwell facility the place it often welcomes sellers, consumers and operators to excursion the manufacturing unit, take a coaching consultation or meet up with colleagues.
Picture courtesy of Rokbak
Robert Franklin, director of gross sales of the Americas.
‘Bak to the Long term
Bold targets had been set for Rokbak previous to its release, which the corporate has now not simplest met, however exceeded, together with in sustainability, as Reid defined:
“Rokbak has presented clearer communications and constructed a more potent broker community. We have now additionally stepped forward our product sustainability thru lowered gas intake and adapting to selection fuels similar to HVO. We are expanding the time between upkeep durations, to stay uptime top and scale back subject matter disposal to additional scale back our have an effect on at the atmosphere.
“It is superb to suppose how a long way we have now are available in 3 years. We now have the equipment and the folk to organize us for long term enlargement too. We are all the time shifting ahead, and already having a look ahead to the following 3 years.”
For more info, consult with rokbak.com.
